Friday, January 27, 2012

The 6 "SECRET" Steps to Launching Your Online Business You Ignore at Your Own Risk

Do you ever feel overwhelmed with online marketing information? Does learning what to do, when to do it and HOW it should be done sometimes feel like a full time job in of itself? Are you sick and tired of struggling and almost ready to give up on the dream of being successful, and self sufficient, completely? If you are anything like the hundreds of thousands of aspiring home based entrepreneurs who never are, it's a pretty frustrating feeling to say the least.
The good news?
You DON'T have to struggle. You don't need to suffer. And you don't have to keep searching for the one magic bullet that's going to guarantee your success. Instead, I want to offer the only 6 things you need to first understand, and then implement......if you are serious about success.
Sound good? Let's take a closer look below.
First, I want you to know this:
As someone who has worked full time from home, and 100% online for lots of years, and made TONS of mistakes to get where I am now, I've learned the hard way about gimmicks, gadgets and gurus.
If you are looking for answers in the endless abyss of folks who claim to know it all for a price....I have a simple piece of advice I'll share for free that will save you tons of effort, energy and income.
Instead, I want to give you a simple, 6 step system to apply to ANY campaign you launch from this day forward that DOES work, will work for you and is very easy to scale and grow once you have some experience.
I call it the "Content Community Continuum" and in it's most basic form, it looks like this:
Every successful marketing campaign has these 6 key elements:
You CONTENT. Articles like this one are a great example. 
Your CHARACTER. The public personality or persona that represents your voice in the niche you work. 
Your COMMUNITY Your email list, blog readership and social media Universe. 
Your CONVERSATION What you are actually saying to those who are paying attention to any of your community channels described above. 
Your CURRICULUM: The "thing" that you are ultimately selling, be it a product or a service or even an affiliate offer if you have neither. 
Your CONVERSION: The way you put all of the above together to convert strangers into subscribers, and subscribers into sales, clients and customers.

That's really it. You need some level of proficiency with each of these 6 steps and there are REALLY easy to learn with practice.
No gurus required.
I like to think of this approach as a simple strategy of straight lines and a holistic, integrated approach to online marketing that MOST aren't teaching.
Your content builds your community. 
Your community helps create your curriculum. 
And the quality of your conversation facilitates improved conversion.

And so forth.
All of this can be launched on a shoestring budget and requires very little experience to try, other than a willingness to work and a PASSION for something to share with the world!

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